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View solutionsInnovation in magnetics
Zero Rare Earths.
Domestic Manufacturing.
The Future of Magnets.
Reshaping tomorrow's technologies with the world's only high-performance, rare-earth-free permanent magnets.
Our solutionsWho we serve
Ready to grow, together
We combine powerful solutions with human-first service, so you're never left navigating alone. Whether you're a partner or a business owner, we deliver integrated services built to fit your needs and backed by people who care.
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The world runs on permanent magnets
From consumer electronics to the motors powering industry, permanent magnets are the invisible force that converts electricity to motion in the devices you use every day.
Solutions
The global supply chain is vulnerable. We secure vital industries by reshaping domestic magnet production.
Secure.
Zero rare earths. Zero critical minerals. The raw materials for our magnets are globally abundant and 100% domestically sourced. This creates a permanently secure supply chain.
Powerful.
Advanced performance. Iron Nitride has the greatest flux of any material known and unlocks fundamental advantages in device design. Our magnets make technologies better.
Scalable.
Inherently scalable. From nanoparticles to finished magnets, our streamlined process scales to meet demand using equipment proven in industry. More magnets is as simple as more factories.
Sustainable.
Clean by design. Our closed-loop manufacturing process sets the standard for sustainable magnet production and bypasses the rare earth supply chain. We use iron and nitrogen—clean and simple.
We saw the problems caused by rare earth dependence and took a fundamentally different approach, reconceptualizing how magnets can be made. Our groundbreaking Iron Nitride technology was born at the University of Minnesota, then developed and manufactured right here in Minnesota.
The result is a more secure and sustainable supply chain, and a material that unlocks innovation in magnet-using devices. With facilities clean enough to sit in the heart of cities, and our world-class team of experts, we are creating the future of magnetics.
Our leadership
Meet the team leading the future of magnetics and catalyzing domestic manufacturing.
Meet our teamJonathan Rowntree
Chief Executive Officer
Frank Johnson, Ph.D.
Chief Technology Officer
Shyamli Mohamed
Chief Finance Officer
Becky Schneider
Chief People Officer
Our government partners
Our investors
We are proud to be a USA-based company partnering with leading organizations from around the world.